Adwanted UK: The Media Leader

ARCHIVE ▸ MICHAELA JEFFERSON

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27 Mar 2020

Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse - but could turn things around without sacrificing eyeballs.

26 Mar 2020

The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.

24 Mar 2020

As the coronavirus pandemic keeps millions of people stuck at home, Global and Bauer have seen a boost in their digital listening figures.

18 Mar 2020

Havas Media Group has poached Carat's Jackie Lyons for a newly-created role, head of media experience.

13 Mar 2020

By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.

11 Mar 2020

Out-of-home audience research body Route is evolving its measurement system to include "spot level" ratings for ads played out on digital screens.

10 Mar 2020

Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.

05 Mar 2020

ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.

04 Mar 2020

Global has signed a three-year deal with BT to become the telecommunications group's outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.

04 Mar 2020

GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.

Showing 81 - 90 of 451