Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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14 Jun 2012

Speaking at MediaTel Group's Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.

29 May 2012

MPG Media Contacts' latest research looks at attitudes to the Jubilee, including celebrations and advertising...

28 May 2012

The broadcasters' network revenue results show a poor month for April, with all of the broadcasters in our analysis posting a decline in revenue year on year.

20 Feb 2012

The Sun on Sunday will hit the newsstands next Sunday (26th Feb). The announcement was splashed across the front page of The Sun this morning.

16 Feb 2012

An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2011 ABC period.

08 Feb 2012

Torin Douglas posed the question "how are the JICs coping?" at MediaTel's Future of Media Research event on Friday.

06 Feb 2012

Last night's Superbowl produced plenty of thrills for the sports fans - and a Madonna performance at half time to keep the gossip sites chattering.

02 Feb 2012

Facebook has filed its long-awaited plans for a float on the US stock market yesterday. The social networks initial public offering (IPO) of US$5 billion of shares is the largest for an internet company since Google in 2004.

02 Feb 2012

UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.

26 Jan 2012

Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.

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