ARCHIVE ▸ THE MEDIA LEADER STAFF
03 Aug 2015
Can being honest about imperfections benefit brand strategy in the long-run? ZenithOptimedia's Richard Shotton and Chloe Romano look at the evidence.
31 Jul 2015
New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising - including TV, radio and outdoor - particularly strong.
24 Jul 2015
The TV Player Report is the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones.
23 Jul 2015
Four of the top five best-performing news sites reported a decline in traffic in June, with the Telegraph online hardest hit.
Pearson waves goodbye after almost 60 years - but deal excludes the FT group's 50% stake in the Economist and its London headquarters.
22 Jul 2015
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
21 Jul 2015
For the second consecutive month, ITV's revenues were down on 2014, dropping -10.7% to almost £97m in June, whilst Channel 4 was up almost 30%.
20 Jul 2015
Ofcom report shows that public service broadcasting channels spent a total of £2.85bn on content in 2014 - a 2% increase on 2013 - despite a continuation of the longer term decline in viewing.
17 Jul 2015
Medeiros, co-owner and publisher of media company TCOLondon, will join the existing team of five, including CMA MD Clare Hill and Chairman and CEO of John Brown Media, Andrew Hirsch.
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