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29 Sep 2015
Channel 4 increased its revenue by 20.2% year-on-year to surpass £43.6m while ITV 1 was up 4.3% to almost £95.4m
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
28 Sep 2015
A member of ZenithOptimedia's global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
21 Sep 2015
Driven by the high demand for mobile and online video, digital continues to be the only channel seeing double digital growth.
18 Sep 2015
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
ZenithOptimedia's new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
11 Sep 2015
Google's Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP's Michele Weber joins as vice president and head of ATG global marketing.
10 Sep 2015
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
09 Sep 2015
The two-year rights deal with NFL will see the BBC show live coverage of all three International Series games at Wembley, as well as the world-famous Super Bowl.
09 Sep 2015
The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.
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