Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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16 Oct 2014

As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.

09 Oct 2014

ITV has announced the launch of a updated ITV Player app across iOS, Android and Windows Phone 8 devices.

07 Oct 2014

The BBC has announced that it is to increase the availability of content from the current seven days to 30.

03 Oct 2014

The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.

29 Sep 2014

A new study has revealed how the increase of smartphones and tablets for home connectivity, together with the popularity of streaming services, could be the death knell for PC and laptop use in the home.

22 Sep 2014

The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)

22 Sep 2014

Wayne Blodwell joins the agency from Group M's buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.

18 Sep 2014

In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.

18 Sep 2014

Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.

17 Sep 2014

August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.

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