Adwanted UK: The Media Leader

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18 Nov 2014

James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.

17 Nov 2014

Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.

11 Nov 2014

New findings and a progress update have been shared with industry from BARB's Project Dovetail - the measurement body's new hybrid measurement system for full cross-platform reporting.

11 Nov 2014

Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.

10 Nov 2014

MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform's native advertising.

07 Nov 2014

In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month - with few titles recording any major increases or decreases in circulation.

07 Nov 2014 |

On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty - so what do our advertising gurus make of the retailer's latest festive production?

06 Nov 2014

As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data - can it break new ground in the UK?

06 Nov 2014

Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.

06 Nov 2014

"Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators," said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.

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