ARCHIVE ▸ THE MEDIA LEADER STAFF
29 May 2017
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After a bad year, Comscore's co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
25 May 2017
15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
25 May 2017
The female-focused online magazine has also announced a number of new commercial hires.
24 May 2017
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
23 May 2017
49% of Brits are willing to pay more for a brand that supports a cause which is important to them, according to a recent study by MediaCom.
23 May 2017
Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ - plus a list of much more obscure channels such as Hopster, Shudder and Heera.
22 May 2017
The research, carried out by Mediavest Spark, also shows that one in 10 would be willing to pay more than £1,000 for a robot.
19 May 2017
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
19 May 2017
GroupM, the world's largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
18 May 2017
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
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