ARCHIVE ▸ THE MEDIA LEADER STAFF
02 Aug 2017
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they've installed themselves, using on average 30 apps per month.
31 Jul 2017
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% - the highest recorded figure since Q1 2016 when it was 54%.
31 Jul 2017
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
28 Jul 2017
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
28 Jul 2017
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc - with views from Google, Media iQ, MediaCom and Fetch.
26 Jul 2017
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter's 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
25 Jul 2017
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
25 Jul 2017
Are we taking a step closer to becoming cyborgs? We're certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.
24 Jul 2017
Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.
24 Jul 2017
Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
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