Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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12 May 2016 |

Media agencies were never supposed to be data management or analytics businesses - should they even try? Media iQ's Stewart Easterbrook discusses in this video interview.

11 May 2016

Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.

10 May 2016

The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4's accounts.

10 May 2016

Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science

06 May 2016

To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.

06 May 2016

Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.

05 May 2016

Channel 4 walks away with the Grand Prix for the second consecutive year - while Posterscope, Facebook and Sky Media, amongst others, also win prizes.

04 May 2016

Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.

30 Apr 2016

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.

29 Apr 2016

After a rather static February, March was a solid month for commercial terrestrial channels - all were up, with some substantially.

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