ARCHIVE ▸ THE MEDIA LEADER STAFF
13 Mar 2017
|
OMD's Sarah Gale discusses how the role of media researchers has changed over the last two decades - and what the next five years might bring.
13 Mar 2017
|
Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?
10 Mar 2017
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
09 Mar 2017
Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.
08 Mar 2017
Brydon's appointment comes alongside three new senior hires.
08 Mar 2017
The IPA's four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.
07 Mar 2017
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
06 Mar 2017
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
03 Mar 2017
A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities.
02 Mar 2017
Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer