Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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31 Oct 2014

AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world's first integrated programmatic private marketplace for TV.

29 Oct 2014

Specific Media and Nielsen have launched a new ‘targeting solution’ that enables advertisers to isolate audiences based on their FMCG shopping preferences across all connected devices.

28 Oct 2014

Available on Freetime for £3.99 a month, 'Hopster' will offer "popular shows in a fun, safe and visually engaging environment."

28 Oct 2014

Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.

27 Oct 2014

Amazon's entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.

27 Oct 2014

Adobe and Nielsen have announced a new partnership that is expected to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.

24 Oct 2014

AMC Networks is responsible for popular programmes including The Walking Dead, Mad Men and Breaking Bad.

24 Oct 2014

YouView has added a new BBC iPlayer and Connected Red Button service to its line-up, giving customers access to a range of new content from the BBC.

24 Oct 2014

Hill takes over from Neil Mortensen, who is leaving Thinkbox to become director of planning and research at ITV.

23 Oct 2014

A new study from InSkin Media and RAPP Media reveals consumer attitudes to retargeted ads and the impact they have on purchasing behaviour.

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