ARCHIVE ▸ ELLEN HAMMETT
New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands - with awareness more than doubling after mobile consumers viewed ads from participating brands.
20 Nov 2014
On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.
19 Nov 2014
A new study reveals that 83% of UK women will "embrace" connected technology and actively use it in daily life.
19 Nov 2014
Steve Unger will replace Ed Richards and step up as acting chief executive at the end of the year.
19 Nov 2014
Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.
19 Nov 2014
According to a new industry census, digital marketing managers are operating in under-resourced departments that often work in silos, and it's negatively impacting their work.
18 Nov 2014
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.
17 Nov 2014
The chairman of Karmarama has warned that the "art" of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.
13 Nov 2014
The ASA's chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
12 Nov 2014
Gary Kakoulli joins the London-based Business Insider team from the Financial Times, and will be responsible for brand partnerships and mobile advertising revenue.
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