Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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19 Sep 2014

BT Sport has launched a new service to provide viewers with additional content alongside programming already offered on BT Sport 1, 2 and ESPN.

19 Sep 2014

In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.

18 Sep 2014

News UK has today announced a new native advertising division, which has been created to help brands reach the publisher's audiences through commercial partnerships.

18 Sep 2014

Advertisers should stop focusing so much on age when targeting 'digital natives', and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.

17 Sep 2014

MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT's latest pre-close trading update.

17 Sep 2014

The revamp comes as the Evening Standard looks to "expand and diversify" its online platform, which has seen a 13.8% rise in unique monthly users since June this year.

16 Sep 2014

New research from Future Foundation and FEPE International reveals how trustworthy consumers rate TV, OOH, press and online as advertising mediums.

15 Sep 2014

Speaking on the Charlie Rose Show on 12 September, Cook said that TV is something the tech giant continues to have great interest in; however, criticised the current state of the medium.

12 Sep 2014

The Guardian newspaper will be showcasing a new look from 13 September, with a completely redesigned Weekend magazine, a brand new 'Journal' section featuring long reads, and a generally "refreshed look and feel."

12 Sep 2014

Maxus London has appointed Jonathan Wilson and Clare Chapman as managing partners, both joining directly from Havas Media.

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