Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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22 Apr 2013

The former BBC One controller will take up his role as Director for BBC Television from May 7 and will be paid a total package of £327,800.

22 Apr 2013

Global ad spend reached $350 billion in 2012 - representing a 4.3% year-on-year increase - with TV accounting for almost two thirds of the overall revenue.

22 Apr 2013

13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.

22 Apr 2013

The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.

19 Apr 2013

Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.

19 Apr 2013

Following the completion of the switchover to digital terrestrial television last year, 98% of UK households now receive digital TV.

18 Apr 2013

"It's like porn: hard to describe but you know it when you see it," said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won't be long until all online advertising is video, and even has a name for this prediction - 'Cam's Law'. Newsline caught up with him to discuss the implications for brands and advertisers.

18 Apr 2013

Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.

18 Apr 2013

The latest Digital Connections report carried out by GfK has revealed that 42% of viewers “think more highly” of networks that make shows freely available via streaming platforms.

18 Apr 2013

The latest State of VOD US trend report by Rentrak reveals that the total time spent viewing free on-demand television in 2012 increased by over 40%, with number of programmes watched and HD viewing also seeing significant growth.

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