Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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30 Apr 2013

The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.

29 Apr 2013

Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets - losing 2 million UK users in the last 6 months.

29 Apr 2013

Director of TV for BT Retail reveals the company's plans for the coming year, including the delivery of fibre broadband for linear TV and why YouView is their sure-fire 'strategic platform' for the future.

26 Apr 2013

Thursday played host to MediaTel's very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.

25 Apr 2013

Adobe has announced plans to launch a new publishing capability that predicts social engagement on individual pieces of content using advanced sentiment analysis and predictive text mining algorithms based on previous data.

25 Apr 2013

A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.

24 Apr 2013

MediaTel is to host its very first Connected Consumer Awards - the 'Connies' - in recognition of those pioneering new advertising and commercial opportunities in the connected industry.

24 Apr 2013

Netflix surpasses HBO in US subscribers for the first time as it reveals record breaking figures in quarterly report.

24 Apr 2013

Virgin Media has released its first quarterly report for 2013, revealing a 3.6% revenue growth with pre-tax profits of £161.6 million – more than 20 times the profit in the same period of 2012.

23 Apr 2013

Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.

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