Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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08 Feb 2017

With its famous theme tune it is one of the most recognised media brands in the UK, but is Pearl & Dean ready for the future? Ellen Hammett looks at how the cinema advertiser is embracing change.

07 Feb 2017

A new Channel 4 survey looks at how easily people can distinguish between real and fake news and how concerned they are about disinformation purporting to be fact.

07 Feb 2017

Yahoo's Dora Michail will start the newly created role on 13 February.

03 Feb 2017

When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.

02 Feb 2017

Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.

01 Feb 2017

A new agreement has been reached to keep Discovery's portfolio of 12 channels on Sky.

31 Jan 2017

UK adspend growth of 3.2% is forecast for 2017, according to the latest AA/Warc Expenditure Report, which today published spend data for the first full quarter after the vote to leave the EU.

24 Jan 2017

Last year, Guardian News & Media announced that it is looking to cut costs by more than 20% over the next three years.

23 Jan 2017

The publisher currently owes £220 million in bonds that are due to mature in 2019.

20 Jan 2017

In his new role Deane will be responsible for ad revenue and commercial operations for Global's digital, mobile and social products.

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