Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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09 Mar 2017

According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 - with TV accounting for 93.8% of video ad viewing.

08 Mar 2017

Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.

06 Mar 2017 |

Founded by Red Bull and Bacardi veteran Sandra Peat and IPG agency creative director Rebecca Rhodes, SuperHuman will focus on "blowing up stereotypes" around 'middle-aged' women.

01 Mar 2017

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

01 Mar 2017

Between January and December 2016, just two national newsbrands had a readership dominated by print - with the majority of readers now accessing news content via mobile.

01 Mar 2017

While the majority of magazines are still enjoyed in their printed form, mobile continues to play a growing role in readership.

21 Feb 2017 |

Disruptive, provocative and uncomfortable: Gemma Greaves talks to Ellen Hammett about her plans to shake things up.

16 Feb 2017

The move will bring together all major out-of-home media owners in the UK for the first time.

14 Feb 2017

New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye.

09 Feb 2017

Compared with other parts of the magazine market, men's lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.

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