Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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07 Apr 2017

For some, it comes naturally, for others it's a stressful nightmare. So what makes for a successful negotiation?

29 Mar 2017

The results come following a tough period which has seen advertising revenues decline significantly and a write-down in the value of its newspaper titles.

21 Mar 2017

From next month, 'In Fact' will "overtly call out" unverified and false news stories in an effort to help "people return to brands they really trust".

20 Mar 2017

Speaking at Ad Week, the Guardian's ex editor-in-chief described the erosion of trust between the press and the general public as "desperately worrying" - adding that they could learn a thing or two from the digital duo.

17 Mar 2017

Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.

16 Mar 2017

Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.

14 Mar 2017

Making sense of the enormous - and growing - puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by 'taking a step back', but flying high above it.

14 Mar 2017

Under Abraham's seven-year leadership, Channel 4 revenue has soared from £830 million to more than £1 billion.

09 Mar 2017

The media industry has a "colossal job" on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA's Festival of British Advertising on Wednesday.

09 Mar 2017

Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.

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