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01 May 2024
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Jack Benjamin
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
29 Apr 2024
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Jack Benjamin
YouTube's ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
15 Apr 2024
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Jack Benjamin
The Guardian, followed by The Independent, had the highest reach among "qualities" according to the latest Pamco data.
11 Apr 2024
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Ella Sagar
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on "bold originality" and "meaningful connection".
05 Apr 2024
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The Media Leader Staff
The commuter freesheet's distribution has settled to 1m daily copies, Mail Metro Media's commercial chief Dominic Williams has said, after adapting to a hybrid working environment.
04 Apr 2024
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Maria Iu
The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.
03 Apr 2024
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Simon Wright
Full report available at: Mediatel > AV> Cinema
20 Mar 2024
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Nick Manning
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
13 Mar 2024
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Jack Benjamin
Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.
05 Mar 2024
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Jack Benjamin
Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.
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