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11 Apr 2024
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Ella Sagar
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on "bold originality" and "meaningful connection".
05 Apr 2024
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The Media Leader Staff
The commuter freesheet's distribution has settled to 1m daily copies, Mail Metro Media's commercial chief Dominic Williams has said, after adapting to a hybrid working environment.
04 Apr 2024
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Maria Iu
The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.
03 Apr 2024
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Simon Wright
Full report available at: Mediatel > AV> Cinema
20 Mar 2024
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Nick Manning
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
13 Mar 2024
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Jack Benjamin
Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.
05 Mar 2024
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Jack Benjamin
Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.
28 Feb 2024
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Omar Oakes
Prime Video viewing data will be available to Barb subscribers from 1 March.
22 Feb 2024
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Ella Sagar
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox's new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
20 Feb 2024
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Ella Sagar
GB News has ended its contract with Bauer Media.
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