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Results matching the voice UK
26 Sep 2024
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Jack Benjamin
Marketers will now be able to optimise campaigns using Tesco's anonymised audience segments.
26 Sep 2024
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Belinda Beeftink
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
19 Sep 2024
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Jack Benjamin
Jim Mullen told members of the Stationers Company that journalism is 'in danger of being taken for granted' and urged the government to regulate Big Tech.
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
13 Sep 2024
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Jack Benjamin
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
12 Sep 2024
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Ian Forrester
Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
10 Sep 2024
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Nicola Kemp
If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.
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