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12 Jul 2011
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Liz Jaques
Analysis of the NRS shows that there are 1.1 million average issue readers of the NotW (about15%) who do not read any other national newspaper - so there is a likelihood that many of these could be lost to the national press altogether.
20 Jun 2011
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Julia Hutchison
The latest NRS figures signal that consumers' appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).
08 Jun 2011
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Andrew Bradford
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go...
03 Jun 2011
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Liz Jaques
The latest NRS figures for April 2010 to March 2011 reflects another poor 12 months for the national newspaper market - with just one title seeing its readership increase over the year.
31 May 2011
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James Whitmore
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference...
13 May 2011
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Paper Boy
NEW: Paper Boy - the irreverent insider
25 Feb 2011
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print 'magazine experience' is still a relevant one, regardless of how else they consume media...
25 Feb 2011
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Liz Jaques
The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market - with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009's numbers.
21 Feb 2011
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Euan Mackay
Euan Mackay, associate director at Kantar Media, assesses the state of the men's magazine market and considers some future paths for publishers...
15 Feb 2011
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Derek Jones
I suggested a couple of months ago that this may be the year of data; and have heard many agencies saying that data is at the centre of everything they do now.
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