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Results matching the voice UK
07 Aug 2024
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Simon Wright
Full report available at: Adwanted> Connected > Consumer Surveys
05 Aug 2024
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Ed Mullins
CTV can ensure brands reach the right audiences, but only when it's part of a multichannel strategy can it help advertisers get consumers to the finish line.
02 Aug 2024
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Steven Filler
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
29 Jul 2024
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Omar Oakes
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
24 Jul 2024
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Jack Benjamin
Google's announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.
18 Jul 2024
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Sam Drury
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
18 Jul 2024
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Jack Benjamin
A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of 'kidfluencers'.
16 Jul 2024
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Jack Benjamin
King Charles delivered a message to News Media Association members to mark the 10th anniversary of the organisation.
11 Jul 2024
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Cathy Ibal
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
10 Jul 2024
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Ella Sagar
The publication's VP of sales, entertainment and sports shares the biggest turning point in her career and her first paid job.
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