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Results matching the voice UK
08 Oct 2024
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Jan Gooding
As misogyny surges in the online space, here is how some women have tackled the tsunami of abuse to ensure their voices are heard.
07 Oct 2024
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Jack Benjamin
ITV's business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
03 Oct 2024
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Mike Fantis
For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.
30 Sep 2024
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Claire Sadler
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
26 Sep 2024
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Jack Benjamin
Marketers will now be able to optimise campaigns using Tesco's anonymised audience segments.
26 Sep 2024
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Belinda Beeftink
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
19 Sep 2024
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Jack Benjamin
Jim Mullen told members of the Stationers Company that journalism is 'in danger of being taken for granted' and urged the government to regulate Big Tech.
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
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