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05 Jul 2023
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Ella Sagar
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
14 Jun 2023
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Ella Sagar
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
21 Apr 2023
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Ahmed Elkady
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
19 Apr 2023
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Jack Benjamin
The Writer's Guild of America's strike is likely to negatively effect global streaming companies, which are already losing money.
31 Mar 2023
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Oliver Koch
With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
10 Mar 2023
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Omar Oakes
Analysis: It wasn't an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with 'real people' for new brand campaigns.
21 Feb 2023
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Jack Benjamin
Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.
21 Feb 2023
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The Media Leader Staff
Bauer Media's Heat was the only women's weekly magazine to post print circulation growth in 2022, according to the latest consumer ABC data release.
21 Feb 2023
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The Media Leader Staff
News & current affairs market leader The Economist grew its digital circulation year-over-year while its print circulation continued to decrease at a faster rate.
21 Feb 2023
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The Media Leader Staff
GQ has superseded Men's Health as the UK's men's lifestyle category leader.
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