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Results categorised as Mobile
18 Jul 2011
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Evie Jones
Advertising may be ubiquitous on smartphones across network operators but, according to new research from YouGov, British consumers grudgingly accept placements as part of their day-to-day mobile experience but consider them intrusive and tend to ignore them altogether.
15 Jul 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the creative thinking required for the next phase of mobile and internet-driven smartphone take-up...
14 Jul 2011
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Liz Jaques
O2 plans to take the voucher market mainstream with the launch of Priority Moments, a new location-based offers service for O2 customers.
08 Jul 2011
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Marnie Richards
According to the Retrevo Gadgetology Report, today's parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or "iParents," coined by the report.
08 Jul 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the Facebook/Skype partnership, Google+, and the possibility of the iPad 3 in September...
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
05 Jul 2011
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Marnie Richards
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
04 Jul 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile...
01 Jul 2011
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Liz Jaques
O2 Media confirmed that the 'mobile wallet' will launch in the second half of this year at MediaTel Group's Retail and Media event on Wednesday, in association with O2.
01 Jul 2011
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Liz Jaques
"Check-ins are dead - it's hard for the consumers and for the staff," according to Harriet Williams, digital marketing manager at Debenhams.
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