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Results categorised as Mobile
07 Sep 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on why Christmas is important: Brands that do well over the rest of this year have a chance of doing ok next year. Those that struggle may well not make it to 2013...
24 Aug 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.
22 Aug 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs...
21 Aug 2012
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The Media Leader Staff
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google's wallet proposition will have on the market...
20 Aug 2012
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Bryan Scott
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose....
14 Aug 2012
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Liz Jaques
The BBC's Olympic coverage was a huge success, not just for TV but also for digital and mobile. The corporation logged 34.6 million cumulative online users - with a peak daily total of 7.3 million on 5 August - by the end of Saturday, just as the Games came to a close.
14 Aug 2012
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Liz Jaques
IBM has reportedly expressed an interest in acquiring the enterprise-services unit of Research in Motion (RIM) - thought to be the company's most valuable asset.
10 Aug 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose...
09 Aug 2012
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Tom Cross
Ipsos MORI's Tom Cross says people aren't glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. ...
08 Aug 2012
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Liz Jaques
During the Olympic games, half of searches and video streams have come from mobiles and tablets, according to Google.
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