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18 Dec 2012
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Anne Tucker
Nielsen and Twitter have announced an exclusive multi-year agreement to create the "Nielsen Twitter TV Rating" for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
12 Dec 2012
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Raymond Snoddy
All of Britain’s broadcasters, including the BBC, without hesitation broadcast and highlighted the embarrassing call to Jacintha Saldanha without ever presumably pausing to ask whether any permission had been granted. Here’s where the blame should spread wider. Much wider.
12 Dec 2012
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Dean Wilson
With digital and data in the driving seat, it's talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon "this is how we do it" for "this is what we need to do".
06 Dec 2012
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Andrew Gilhespy
Social media is a great space to incorporate into your marketing mix if - and only if - you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.
30 Nov 2012
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Anne Tucker
Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday's Future of TV Advertising conference in London.
14 Nov 2012
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Raymond Snoddy
As newspapers relish in the great embarrassments of the BBC there are still important points to consider before Lord Justice Leveson sends his report to the printers, particuarly when it comes to regulation, writes Raymond Snoddy.
12 Nov 2012
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Stuart Corke
Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
12 Nov 2012
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The Media Leader Staff
"We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party."
05 Nov 2012
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Stuart Corke
Despite his reputation as a pioneer of social media campaigning, President Barack Obama may be influencing fewer voters through 21st century technology than his Republican rival Mitt Romney, according to new research undertaken by Mindshare.
05 Nov 2012
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Greg Grimmer
Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
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