SEARCH
Results tagged as Television
15 Aug 2011
|
Liz Jaques
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV's This Morning show.
11 Aug 2011
|
Grace Gargini
A report published by market research firm IHS Suppli has predicted that consumers will be more likely to access the Internet through their tablets and TV's rather than their PC's.
09 Aug 2011
|
Julia Hutchison
Julia Hutchison, COO, APA, on the value of content marketing...
08 Aug 2011
|
Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season...
08 Aug 2011
|
Josh Banham
The prime time slot on Saturday was left out in the cold by ITV1's 6.15pm to 8.45pm slot which showed the fourth Harry Potter film 'The Goblet of Fire'.
08 Aug 2011
|
Derek Jones
Last week I spent one evening in Magaluf at a Tinie Tempah gig. Yes, really. We were holidaying in Majorca; the kids were keen; and I went as driver and "guardian". It cost me 35 quid per ticket to mix with Shagaluf's holidaying finest (those that wore a shirt were mostly Liverpool or Newcastle fans for you researchers out there).
04 Aug 2011
|
Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
04 Aug 2011
|
Liz Jaques
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
03 Aug 2011
|
Raymond Snoddy
Raymond Snoddy: The seven-year Grand Prix deal may be messy and less than ideal but it is the clearest indication so far of what a 20% cut in revenues will mean in reality for the BBC...
01 Aug 2011
|
David Brennan
A new series of blogs about the broadcast industry, narrated by David Brennan...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer