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Results tagged as Television
18 Jun 2012
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Jim Marshall
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK - it only becomes a true 'media event' when all the media provide their own unique coverage and perspective...
18 Jun 2012
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Liz Jaques
MAGNAGLOBAL's latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter - up 2.4%.
15 Jun 2012
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Chris King
Channel 4 has released four enhanced video ad formats, building on the success of 4od, its flagship product.
14 Jun 2012
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Anne Tucker
Speaking at MediaTel Group's Media Playground event, Nigel Walley, MD of Decipher, said that people want to buy the "biggest, flattest, shiniest TV" possible that will fit next to the fireplace, and that they're not looking necessarily for connected capabilities.
14 Jun 2012
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Anne Tucker
Panellists at MediaTel Group's Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.
14 Jun 2012
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Jeff Siegel
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward...
13 Jun 2012
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Liz Jaques
BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
12 Jun 2012
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Liz Jaques
Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.
11 Jun 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy....
08 Jun 2012
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Liz Jaques
Over 34 million UK viewers will watch sport on TV over the summer, according to Freeview research.
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