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Results tagged as Television
18 Apr 2013
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Ellen Hammett
The latest State of VOD US trend report by Rentrak reveals that the total time spent viewing free on-demand television in 2012 increased by over 40%, with number of programmes watched and HD viewing also seeing significant growth.
05 Apr 2013
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Nigel Walley
Decipher's Nigel Walley is a massive Twitter fan and counts himself as a 'super-user'. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial - but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them...
28 Mar 2013
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David Brennan
A week after Thinkbox released its 'POETIC' research - 'Paid, Owned, Earned: TV's Influence Calculated' - David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
26 Mar 2013
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Simon Wright
The return Ant and Dec's Saturday Night Takeaway, after a four year absence, proved that the pint sized Geordies are still the nation's favourite light entertainment presenters.
25 Mar 2013
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David Brennan
With one third of the US population watching digital video each week, it's safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what - if anything - will replace television? 'More telly!' says The Media Native.
20 Mar 2013
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David Pidgeon
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.
25 Feb 2013
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The Media Leader Staff
Commercial terrestrial television channels have largely seen a strong performance in their network advertising revenues for the period January 2012 - 13. Only Channel 4 saw a drop in revenues from January 2012, down -17.3% - while Channel 5 was up more than 20%.
19 Feb 2013
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Ellen Hammett
BARB figures show that UK TV viewing remains above 4 hours a day for third consecutive year - as mobile devices account for just 1.2% of total viewing.
19 Feb 2013
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Simon Wright
Miranda Hart is the star of the month with both of her BBC One shows pulling in over 10 million viewers each.
08 Feb 2013
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Jeremy Toeman
Jeremy Toeman, CEO of Dijit Media, has no idea what a Honey Boo Boo is, nor what the Amish Mafia is after - but his thoughts are very clear when it comes to predicting the buying behaviour of TV watchers.
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