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Results tagged as Research
18 Mar 2010
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Niall Johnson
Google has once again proved to be the most popular destination for the UK's online users. According to data released by UKOM, the brand had a unique audience of 33 million people over the month of August.
18 Mar 2010
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Sam Howroyd
Social gaming promises to deliver mass market appeal, as well as fresh opportunities for brands to engage with consumers, according to the results of a new survey from Lightspeed Research and Trendstream.
17 Mar 2010
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Sam Howroyd
US adspend fell 12.3% year on year in 2009 to $125.3 billion, according to the latest data from Kantar Media.
15 Mar 2010
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Sam Howroyd
More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
12 Mar 2010
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The Media Leader Staff
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
12 Mar 2010
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The Media Leader Staff
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser's website than users who are not exposed to the campaigns, according to new research from comScore.
12 Mar 2010
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The Media Leader Staff
Tickets for MediaTel Group's 'Future of Media Research' seminar are available for just £99 until the beginning of April.
11 Mar 2010
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TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
11 Mar 2010
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Sam Howroyd
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
10 Mar 2010
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Sam Howroyd
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
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