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Results tagged as Research
01 Nov 2010
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James Smythe
James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many "quicker and dirtier" research studies have as much chance of being destructive as useful...
26 Oct 2010
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Neil Mortensen
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will "wake up in a decade and find our media planners, media owners and brands at the mercy of the "click" and not the consumer".
22 Oct 2010
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John Carroll
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
21 Oct 2010
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Trevor Vagg
In our latest research focus article, Kantar Media look at the audience using mobile devices to access online media news - and locate optimistic trends for paid news sites.
20 Oct 2010
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Derek Jones
New research from Parks Associates forecasts that the number of European households with a connected TV will reach 47 million in 2014 (just 4 million in 2009). The number of households with a connected Blu-ray player will jump from 5 million in 2010 to approximately 66 million in 2014.
14 Oct 2010
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David Hulbert
... David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.
14 Oct 2010
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Karen Canty
The Future Foundation's Karen Canty says media companies have long since realised the value of being open to criticism: "Sheer likeability is a seriously precious state these days" ...
14 Oct 2010
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Jon Davies
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: "The technology's centrality in so many people's lives makes it an ideal and as yet, relatively under-used method of collecting research data"...
13 Oct 2010
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Lola Olokodana
WAN-IFRA summit finds that the future is bright for the 'ecosystem' of e-reading mobile devices and tablet computers.
13 Oct 2010
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Tom Ewing
Tom Ewing, social media specialist at Kantar Media, follows up on James Myring's 'The piracy arms race' article, saying there is one voice in the piracy debate that continues to be unheard - the voice of the pirates themselves...
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