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Results tagged as Research
01 Feb 2011
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Tamsin Hussey
Joule's Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach...
01 Feb 2011
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Liz Jaques
eMarketer predicts that sales of smartphones powered by Google's Android will overtake Apple iPhones within two years.
31 Jan 2011
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Liz Jaques
In the next five years to 2016, the rise of broadband subscriptions will drive global IPTV subs to 106 million users, according to new research by RNCOS.
31 Jan 2011
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Belinda Beeftink
In response to Brian Jacob's article - Cross media measurement has been an issue for as long as I can remember - Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media...
31 Jan 2011
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James Whitmore
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate...
28 Jan 2011
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Liz Jaques
Mobile users are increasingly accessing the internet while shopping, giving advertisers an opportunity to engage users at the time of purchase.
27 Jan 2011
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Judith Kennedy
Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters...
27 Jan 2011
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Liz Jaques
Speaking at a conference earlier this week, Endemol's CEO Ynon Kreiz said social television is "going to be huge". There is clearly a significant opportunity, but social TV still has its limitations, for now at least.
27 Jan 2011
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Liz Jaques
Live, linear UK TV viewing figures for 2010 were the highest since records began, increasing by more than two hours a week, according to Thinkbox.
26 Jan 2011
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Liz Jaques
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
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