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Results tagged as Research
24 Feb 2011
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Judith Kennedy
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
24 Feb 2011
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Tacis P. Gavoyannis
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years... but the winner will be the consumer (and for them it cannot come soon enough!).
22 Feb 2011
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Liz Jaques
62% of smartphone users in the US have purchased physical products via their mobile handsets in the last six months, according to new research by Adobe.
21 Feb 2011
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Euan Mackay
Euan Mackay, associate director at Kantar Media, assesses the state of the men's magazine market and considers some future paths for publishers...
16 Feb 2011
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Liz Jaques
The industry "needs" reach and frequency data, according to the panel at last week's MediaTel Group Future of Media Research event.
16 Feb 2011
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Liz Jaques
BARB's chief executive Bjarne Thelin sees a future where server data and panel data comes together, but says this can only be achieved if the industry "gets its act together and thinks about the bigger picture".
15 Feb 2011
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Richard Bedwell
In response to the article 'Do agencies care about media research?', Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
15 Feb 2011
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Derek Jones
I suggested a couple of months ago that this may be the year of data; and have heard many agencies saying that data is at the centre of everything they do now.
14 Feb 2011
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Liz Jaques
Three-screen viewing is becoming a reality in US households, with multi-screen viewing on the rise, according to eMarketer.
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