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Results tagged as Research
23 May 2011
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Marius Cloete
Marius Cloete, head of research at the PPA, on today's milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project...
20 May 2011
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Liz Jaques
IPTV subscriptions are expected to grow to 70 million by 2014, according to research from SNL Kagan.
19 May 2011
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Liz Jaques
The first episode of this year's Doctor Who, The Impossible Astronaut, was the most recorded TV event of all time, according to Kantar Media.
19 May 2011
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Liz Jaques
Between 2010 and 2015, a total of 888.7 million media tablets will be sold, according to new IHS iSuppli (NYSE: IHS) research.
19 May 2011
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Russ Budden
Russ Budden gives a profile of Big Budget Holders. "An appreciation of what motivates them is key to fully engaging with this affluent bunch - once convinced to part with their wonga, the sky's the limit for this wealthy, spendthrift group!"
10 May 2011
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Liz Jaques
Video on demand (VoD) has seen a rise in viewing - up 11% in 2010, according to the multi-screen media measurement service provider Rentrak.
09 May 2011
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Liz Jaques
Apple has become the world's most valuable brand, ending Google's four-year reign at the top of the table in the BrandZ Top 100 Global Brands study conducted by Millward Brown.
05 May 2011
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Richard Nicholls
Future Foundation's Richard Nicholls: Happiness will be defined as social engagement, skill accumulation, professionalising one's approach to one's own needs, taking the steps most likely to lead to a healthier, wealthier life. At least, it will be on Facebook...
04 May 2011
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Liz Jaques
The four major mobile app stores (Apple, Google, Nokia and RIM) will see revenues jump 77.7% in 2011 to $3.8 billion, according to IHS Screen Digest.
03 May 2011
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Liz Jaques
Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.
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