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Results tagged as Research
01 Jul 2011
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Liz Jaques
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
29 Jun 2011
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Liz Jaques
Brands need to understand more about what the consumer wants before jumping into social commerce, according to a new study from Havas Media Social and Lightspeed Research.
28 Jun 2011
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Liz Jaques
Facebook, Twitter and LinkedIn enjoyed record unique-audience figures last month, according to the latest official data from UKOM/Nielsen.
28 Jun 2011
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Simon Redican
According to Simon Redican, radio, TV and online all lift people's levels of happiness and energy on a daily basis - all day, every day...
24 Jun 2011
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Derek Jones
I always feel some sympathy for the systems guys in the media industry - especially at the agency end, where the role seems to consist all too often of aborted (potentially interesting) projects replaced by (far less interesting) fire-fighting. But competing hard for our sympathy vote are surely researchers these days - and in that case I mean the guys who are meant to be delivering the research, not those using it.
23 Jun 2011
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Derek Jones
An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
23 Jun 2011
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Derek Jones
The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
20 Jun 2011
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Liz Jaques
3D TV will "struggle" to gain traction in the mainstream UK television market, according to a report by Informa Telecoms & Media.
16 Jun 2011
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Liz Jaques
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
16 Jun 2011
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Liz Jaques
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year's Media Playground event, says in a world full of digital data, someone needs to make sense of it...
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