SEARCH
Results tagged as Research
30 Aug 2011
|
Liz Jaques
According to Business Insider's 'Chart of the Day', women are from Amazon and men are from Apple.
25 Aug 2011
|
Catherine Evans
Catherine Evans, senior research executive at GfK NOP Media, on the way people make a huge range of media activities and devices fit into their already hectic lives...
23 Aug 2011
|
Julia Hutchison
Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key...
22 Aug 2011
|
Liz Jaques
Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
17 Aug 2011
|
Liz Jaques
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
16 Aug 2011
|
Liz Jaques
Google announced plans to buy Motorola Mobility for $12.5 billion yesterday. The deal has huge implications for the smartphone market but also impacts Google's pay-TV business and position when it comes to patents.
15 Aug 2011
|
Liz Jaques
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.
15 Aug 2011
|
Liz Jaques
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV's This Morning show.
11 Aug 2011
|
Grace Gargini
A report published by market research firm IHS Suppli has predicted that consumers will be more likely to access the Internet through their tablets and TV's rather than their PC's.
09 Aug 2011
|
Julia Hutchison
Julia Hutchison, COO, APA, on the value of content marketing...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer