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Results tagged as Research
03 Nov 2011
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TGI
Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting 'Occupy' protesters...
27 Oct 2011
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Richard Nicholls
Richard Nicholls, Future Foundation, on consumers attitudes towards the Olympics and how media and social networking will impact the event in 2012...
25 Oct 2011
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Grace Gargini
The UK internet population made over 785 million visits to online video websites in September 2011, up 36%, according to a new study - Online Video: Bringing Social Media to Life.
24 Oct 2011
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Liz Jaques
As the number of mobile payment users grows to over 375 million in 2015, the demand for devices with near field communications (NFC), the underlying communications technology behind many mobile payment solutions, is expected to grow as well. New research
20 Oct 2011
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Liz Jaques
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is "still out of whack" in the US.
20 Oct 2011
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Liz Jaques
44% of US housholds now have at least one DVR (up from 8% in 2005) and 62% of digital cable subscribers now use VoD at least monthly compared with 52% a year ago, according to new research from Leichtman Research Group.
17 Oct 2011
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Derek Jones
Google's new broadband homes research initiative came under the microscope during the final session of the day - Metrics - at MediaTel Group's The Connected TV Experience conference.
13 Oct 2011
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
11 Oct 2011
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Liz Jaques
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
11 Oct 2011
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Jim Marshall
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences...
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