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Results tagged as Research
19 Dec 2011
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Liz Jaques
YouGov today reveals its predictions for 2012 on people's consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
14 Dec 2011
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Liz Jaques
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
14 Dec 2011
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Liz Jaques
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov's latest research.
14 Dec 2011
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas - a study that is particularly pertinent in view of Mary Portas' independent report into the demise of the High Street...
13 Dec 2011
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Liz Jaques
Millward Brown highlights growing trends in the digital media sector with its predictions for the next 12 months.
12 Dec 2011
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Liz Jaques
Excess is the ghost of Christmas past. With a third of Britons planning to spend less this Christmas than in previous years this presents a big problem for retailers up and down the country, all fighting for a share of a smaller wallet.
02 Dec 2011
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Julie MacManus
BARB's future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
02 Dec 2011
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Julie MacManus
Armed with a 2 litre bottle of Strongbow (a "targeting" prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday's MRG conference.
02 Dec 2011
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Julie MacManus
To combat planners' prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
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