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24 Apr 2012
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Liz Jaques
Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60% of those that don't yet use the service globally want to start using them.
23 Apr 2012
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Liz Jaques
US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
20 Apr 2012
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Liz Jaques
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
19 Apr 2012
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Liz Jaques
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a 'safe' environment.
19 Apr 2012
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Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
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Liz Jaques
According to new research from Viacom, there is a new phenomenon called 'Tabletomics' - the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
18 Apr 2012
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Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
18 Apr 2012
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Steve Smith
Starcom MediaVest Group's Steve Smith on Tesco's latest financial results...
17 Apr 2012
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Craig Houston
Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme...
16 Apr 2012
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Liz Jaques
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
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