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Results tagged as Out of Home
24 Jan 2012
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Steve Cox
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
05 Dec 2011
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Liz Jaques
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
02 Nov 2011
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Liz Jaques
The Outdoor Media Centre has announced that UK outdoor revenues for July to September 2011 reached £214.4 million, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.
07 Jul 2011
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Marnie Richards
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
06 Jul 2011
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Marnie Richards
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
22 Jun 2011
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Liz Jaques
Group M has revised its UK advertising forecast to +1.5% in 2011 and +3.3% in 2012.
31 May 2011
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James Whitmore
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference...
04 May 2011
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Mungo Knott
Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times...
03 May 2011
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James Whitmore
James Whitmore, managing director of Postar, on the unintended consequences of measuring "quality"...
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