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04 Jun 2013
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Shaun Austin
While Netflix's recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix - and others - would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.
31 May 2013
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Ellen Hammett
The US market has lost approximately 80,000 subscribers over the past year, evidencing a definite trend of cord cutting.
30 May 2013
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Ellen Hammett
Beauty vlogger Tanya Burr is mobbed by thousands of teens and suffers a panic attack in the latest sign that online 'social talent' is turning into an effective route for brands to reach 'dedicated and loyal' audiences.
30 May 2013
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David Pidgeon
P&G, the world's largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
30 May 2013
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Ellen Hammett
BBC iPlayer requests were down in April, however tablet and smartphone requests remained, accounting for 30% of all requests in April.
29 May 2013
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Ellen Hammett
Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August - offering advertisers a new level of transparency for planning campaigns.
29 May 2013
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Ellen Hammett
One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.
22 May 2013
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Colin Strong
Privacy law is changing and the effect on personal data - key to the relationship between brands and consumers - will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don't get caught out? Ensuring data issues are not ghettoised within a business is step one...
22 May 2013
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Ellen Hammett
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.
21 May 2013
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Ellen Hammett
Some of the biggest UK net firms including Virgin Media and BSkyB, have begun blocking access to film streaming sites that have been accused of breaching copyright laws.
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