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Results tagged as National Newspapers
14 Jul 2010
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Raymond Snoddy
Raymond Snoddy says the NMA's new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but "in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem"...
08 Jul 2010
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The Media Leader Staff
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.
08 Jul 2010
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Nick Watson and Beckie Matthews
The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan... either way, there is no doubt that media brands have an opportunity to "use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced".
02 Jul 2010
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Sam Howroyd
A YouGov SixthSense report into UK media consumption has found that while the majority of UK adults are willing to continue paying for traditional newspapers, 83% would refuse to pay for them online.
29 Jun 2010
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Liz Jaques
The BBC's content-sharing deal goes live today, allowing national newspapers to share the corporation's online video news content.
22 Jun 2010
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Liz Jaques
Metro continues to report increased profits as it boasts the highest volume of weekday display ads in May.
21 Jun 2010
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Sam Howroyd
The Daily Star's cover price will be slashed 50% to 10p from 1 July, the Independent reports.
21 Jun 2010
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Liz Jaques
Google is reportedly planning to launch its own one-click payment system for access to online news content.
21 Jun 2010
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Liz Jaques
The London Evening Standard is set to boost its distribution by an extra 100,000 copies from October.
21 Jun 2010
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James Smythe
The latest UK Advertising Forecasts Executive Report, updated to include the most recent forecasts, with graphs and data tables.
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