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19 Nov 2021
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Ella Sagar
ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.
10 Nov 2021
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Ella Sagar
The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative.
10 Nov 2021
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Ella Sagar
ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.
18 Oct 2021
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Jason Brownlee
Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
06 Oct 2021
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The Media Leader Staff
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.
23 Sep 2021
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Ella Sagar
ITV Creative and Laithwaites Wine have partnered up to create new contextual TV ads to air this autumn.
15 Sep 2021
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The Media Leader Staff
Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.
20 Aug 2021
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Omar Oakes
ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?
10 Aug 2021
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The Media Leader Staff
ITV is acquiring a minority stake in Nineteen21 valued at £1.25m in return for advertising inventory
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