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04 Apr 2019
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Michaela Jefferson
ITV is launching its own addressable advertising platform to give advertisers "complete control" over the buying of campaigns across the broadcaster's VOD service, ITV Hub.
29 Mar 2019
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David Pidgeon
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google...but is the industry deluding itself?
21 Mar 2019
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Michaela Jefferson
Online businesses remained TV's biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
09 Mar 2019
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Michaela Jefferson
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
27 Feb 2019
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Raymond Snoddy
There’s a long way to go - but for now it's good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
27 Feb 2019
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David Pidgeon
The BBC and ITV have announced they are in the "concluding phase" of talks to launch a paid-for streaming service in the UK.
19 Dec 2018
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Simon Wright
Full report available at: Mediatel Connected; TV
11 Dec 2018
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Michaela Jefferson
Addressable and targeted television advertising is on the rise, and whilst it's clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
06 Dec 2018
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David Pidgeon
In a wide-ranging interview at Mediatel's Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face - and their strategies for growth.
05 Dec 2018
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Michaela Jefferson
The bosses of the UK's largest commercial broadcasters have renewed their criticism of the inequality between regulatory oversight on TV compared to social media, with ITV's CEO branding Iceland's Christmas ad ban "ludicrous."
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