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21 Mar 2012
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Liz Jaques
Forget the never-ending 'year of mobile' - it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
21 Mar 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says it's the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through...
20 Mar 2012
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Liz Jaques
Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning's IAB/PwC Mobile Adspend seminar.
05 Mar 2012
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Greg Grimmer
Greg Grimmer: In a bid to make advertising fashionable (again) today's column will be optimism peppered with ads for advertising - instead of my normal service of cynicism peppered with attempts at humour...
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don't need to wait to make it work for brands...
02 Mar 2012
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Liz Jaques
Emap is considering selling off its magazines business and most of its conferences, according to today's Telegraph.
02 Mar 2012
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Liz Jaques
The UK's largest mobile operators are due to submit plans for a mobile payment system for European regulatory consideration next week, though they face continued opposition from rival company Three.
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress...
01 Mar 2012
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Liz Jaques
A question from P&G's marketing manager, Western Europe ecommerce, Gareth Barker, sparked a discussion about mobile partnerships at MediaTel's FMCG & Media event earlier this week.
01 Mar 2012
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Liz Jaques
The US Department of Justice has approved the merger of Donovan Data Systems and MediaBank, which will now launch as Mediaocean.
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