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22 Mar 2011
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Liz Jaques
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.
22 Mar 2011
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Liz Jaques
Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
22 Mar 2011
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Liz Jaques
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.
22 Mar 2011
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Liz Jaques
Speaking at MediaTel Group's Come on Mobile... Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
22 Mar 2011
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Liz Jaques
Mobile customers will pay for "what they see value in", which means a shift towards customers paying more for using more bandwidth, according to Facebook's head of mobile partnerships EMEA Fergal Walker.
17 Mar 2011
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Derek Jones
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
15 Mar 2011
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Liz Jaques
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
11 Mar 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on learnings from great events (talking of which, Simon is chairing MediaTel's Come on Mobile... Stand Up and Deliver! conference next Friday).
07 Mar 2011
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Beckie Goodfield
Latest mobile research from Ipsos MediaCT - and your last chance to book a discounted ticket for the Come on Mobile... Stand Up and Deliver! event on 18th March.
04 Mar 2011
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Liz Jaques
Why isn't there a press trading system? Patricia Kill, sales support director at News International, said the UK newspaper industry is trailing behind other media (and markets) when it comes to investing in and creating a system for agencies, such as J-ET and CARIA.
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