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01 Jul 2013
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Colin Strong
It's been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content - but what if the consumer was given the option to pay what they wanted? It's not madness says GfK's Colin Strong - and the evidence from other digital businesses suggest it's worth a closer look...
01 Jul 2013
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Dominic Mills
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills - the online video giant is needlessly butting into their territory and we should expect a backlash.
01 Jul 2013
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Ellen Hammett
300,000 people downloaded the app after the return of Channel 4's live programme last weekend.
27 Jun 2013
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Ellen Hammett
A new report, carried out by Kantar Media and the Publishers Information Bureau, looked at 58 magazines with monitored print and iPad editions, revealing that the number of iPad ad units climbed from 4,824 in 2012 to 5,961 in 2013, compared with print editions that were up just 0.2%.
27 Jun 2013
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Ellen Hammett
Grabyo will enable viewers to legally take a clip of the previous 20 seconds of a show and then share it in real time across multiple platforms, including Facebook and Twitter.
26 Jun 2013
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Ellen Hammett
New VisualDNA platform analyses site traffic and matches it to a database of millions of 'quizzed users', ultimately building a 'richly detailed' profile of who is visiting a website and the motivation behind it.
26 Jun 2013
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Ellen Hammett
Nielsen's Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
25 Jun 2013
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Ellen Hammett
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
24 Jun 2013
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Zoe Jones
DCM's Zoe Jones looks back on her eventful week in Cannes - where she was impressed by both the quality of work and the people that she met...not to mention a bunch of oversized stuff.
24 Jun 2013
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Ellen Hammett
Mobile application 'cinime' will enable cinemagoers to use their smartphones to interact with the big screen - aiming to 'enhance' and 'complement' the cinema experience, without interrupting it.
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