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Results tagged as Digital
13 Jun 2011
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Liz Jaques
Nigel Walley, CEO, Decipher, said this year will see the connected TV market "sky-rocket".
13 Jun 2011
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Derek Jones
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
13 Jun 2011
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don't embrace new technologies that drive value from their mail and online campaigns risk being left behind...
10 Jun 2011
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Scott Thompson
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours...
08 Jun 2011
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Liz Jaques
Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey's system (which officially launched today!), here are a few of the highlights...
08 Jun 2011
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Andrew Bradford
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go...
08 Jun 2011
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Chris Worrell
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling...
07 Jun 2011
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Will King
Will King, Unanimis, wonders whether it's time to focus on the mobilisation of digital media as a whole, rather than wait for the 'Year of Mobile' to arrive...
07 Jun 2011
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Tina Mermiri
2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary - a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
07 Jun 2011
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Liz Jaques
Channel 5 has had another bumper month in terms of revenue, up 41.7% compared to this time last year.
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