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Results tagged as Digital
15 Sep 2011
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Liz Jaques
MyVideoRights has secured a funding injection of £2.75 million and is today rebranding as Base79.
15 Sep 2011
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Derek Jones
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis - and money - that is being staked on connected TV.
14 Sep 2011
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Derek Jones
An IBC debate, 'Changing the Advertising Paradigm', convinced few at this week's Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
14 Sep 2011
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Raymond Snoddy
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
13 Sep 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% ...
13 Sep 2011
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Jim Marshall
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels... not so much an Arab Spring as an English Rusty Nail!
13 Sep 2011
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Liz Jaques
Amazon is set to launch a new e-book service that will enable customers to access a library of books for a fixed monthly fee.
12 Sep 2011
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Liz Jaques
BBC4 no longer faces the axe after more people than usually watch its programmes signed a petition to save the high-brow digital channel.
12 Sep 2011
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Liz Jaques
Twitter, the micro-blogging site which boasted 100 million active users last week, will be used by a British hedge fund to predict whether share prices will rise or fall.
12 Sep 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says with the right strategy media owners with strong brands and clear business models are well placed to thrive...
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