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Results tagged as Digital
01 Mar 2012
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Liz Jaques
The Guardian launched a new TV ad campaign on Channel 4 last night to an audience of almost one million viewers.
29 Feb 2012
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Liz Jaques
Tesco's head of innovation Angela Maurer confirmed that the supermarket giant is rolling out customer Wi-Fi in stores. In December, the free Wi-Fi service was made available in more than 200 Tesco Extra stores around the country.
29 Feb 2012
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Liz Jaques
Speaking from the floor at MediaTel Group's FMCG & Media event in association with O2 Media yesterday morning, Mindshare managing director, Ita Murphy, pushed the panel on ROI for mobile marketing in the FMCG area - one of the biggest stumbling blocks for agencies. She said clients are interested in mobile ideas around FMCG advertising but still need a clear sales measure.
29 Feb 2012
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Liz Jaques
An estimated 50% of all mobile phone users are now using smartphones to access the internet, which has enabled the growth of a new frontier in augmented reality, according to Golden Gekko's Caroline Van Den Bergh.
29 Feb 2012
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Raymond Snoddy
Raymond Snoddy says despite the relentless rise of social media what comes through loud and clear is the importance, and at least for now, the continuing dominance, of print at the heart of the brand...
29 Feb 2012
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Liz Jaques
ITV has released its preliminary results for 2011 with external revenues up 4% (driven by non-advertising revenues) and national advertising revenues (NAR) up 1% - outperforming the TV advertising market.
28 Feb 2012
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Tracey Follows
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
28 Feb 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans...
24 Feb 2012
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Liz Jaques
Pub landlady Karen Murphy has won her court battle with the English Premier League over using a Greek TV decoder to screen football games.
24 Feb 2012
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Niall Johnson
The dawn of 2012 brought a record amount of the UK's population online, according to the latest data released by online research company UKOM.
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