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Results tagged as Digital
30 May 2012
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Raymond Snoddy
Raymond Snoddy says says the really interesting question from Leveson this week is whether Michael Gove was preening himself and making it up as he went along, or whether he was reflecting - in a rather shrill way - the private views of David Cameron and the Coalition Cabinet...
30 May 2012
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Liz Jaques
Cloud-computing company Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old business that helps brands manage their Facebook presence, according to reports.
30 May 2012
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Liz Jaques
New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
30 May 2012
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Liz Jaques
BBC iPlayer has seen a strong start to the year, with total requests averaging around 190 million per month between January and April 2012.
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
29 May 2012
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Liz Jaques
BT, the official communications services partner of the London 2012 Olympic and Paralympic Games, today announced it is on track to have 500,000 wi-fi hotspots across the capital in time for the London Games. The company has also confirmed that it will be the sole provider of public wi-fi in the Olympic Park.
29 May 2012
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David Hellier
David Hellier, deputy editor at City AM, says it is too soon to know where this will all end up but the Facebook experience has re-opened the debate about dot com bubbles and has cast a shadow on New York's unchallenged right to host technology flotations...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
28 May 2012
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Liz Jaques
YouView is thought to be entering its final pre-launch stage with the start of its first public trials.
25 May 2012
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Liz Jaques
The 2012 UEFA Champions League final between Chelsea and Bayern Munich last weekend generated more than 7.5 million social interactions, including 2.5 million Facebook likes.
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